DIGITAL DESIGN
Where structure meets story. From responsive web experiences to interface systems and campaign ecosystems, I thrive on projects that explore how layout, motion, typography, and interaction work together to guide attention and shape perception, balancing usability with visual intent—built to perform, and designed to last.
As Senior Art Director for the Detect AFib website and digital campaign (a Bristol Myers Squibb initiative), I led the creation of a cohesive, illustrated visual suite showcasing FDA-cleared heart-rate and rhythm monitoring devices.
Directing an illustrator to develop a scalable set of digital illustrations that could flex seamlessly across formats, while keeping focus on achieving clarity and consistency and maintaining a clean, contemporary style that could scale across different screen sizes and resolutions.
