Every new tool in the history of art has been greeted with the same suspicion. Photography would kill painting. Digital would kill photography. Sampling would kill music. It never does. What it kills, invariably, is the previous generation's monopoly on what counts as legitimate making. AI is no different, but this time around, the conversation is louder, faster, and considerably less patient with nuance. So here is some nuance: the videos on this page were not made by an algorithm. They were made by a designer with thirty years of visual judgment, a trained eye for composition and color, and an instinct for when something is working and when it isn't. The AI may have generated the raw material but it's the art director who made all the key decisions. That distinction is the whole ballgame.

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