As Senior Art Director for the Detect AFib website and digital campaign (a Bristol Myers Squibb initiative), I led the creation of a cohesive, illustrated visual suite showcasing FDA-cleared heart-rate and rhythm monitoring devices.

Directing an illustrator to develop a scalable set of digital illustrations that could flex seamlessly across formats, while keeping focus on achieving clarity and consistency and maintaining a clean, contemporary style that could scale across different screen sizes and resolutions.