Peter Grant
ART DIRECTOR
Eliquis Sermo Sponsored
Animation
Design and motion development for this animated educational piece, part of a broader campaign for Bristol Myers Squibb. Working closely with a copywriter and UX team, I transformed static storyboards and Photoshop comps into a fully realized motion narrative—balancing clarity, rhythm, and visual storytelling to drive engagement.
Today, I’m evolving these workflows by integrating Generative AI tools—using platforms like Midjourney, Firefly, and ChatGPT to accelerate ideation, refine visual direction, and explore new possibilities in animation and design.
Design and motion development for this animated educational piece, part of a broader campaign for Bristol Myers Squibb. Working closely with a copywriter and UX team, I transformed static storyboards and Photoshop comps into a fully realized motion narrative—balancing clarity, rhythm, and visual storytelling to drive engagement.
Today, I’m evolving these workflows by integrating Generative AI tools—using platforms like Midjourney, Firefly, and ChatGPT to accelerate ideation, refine visual direction, and explore new possibilities in animation and design.