These logo explorations were developed as part of a branding pitch for Cytokinetics, centered on patient support and human connection. Each concept—Homebase, Northstar, and Here for You—was designed to express the feeling of being guided, cared for, and supported throughout a treatment journey. The visual language conveys reassurance and hope: the sense that support is close, personal, and reliable.

the system draws on organic symmetry and symbolic motion—notably the concentric circles of myosin heads—to ground the identity in both science and humanity. Together, these marks embody the idea that when support feels human, patients feel empowered.